Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February
On the web gambling operator Unibet announced today that it’s to introduce an overhauled form of its online gaming brand Maria later this thirty days. The business said that the overhaul would come with a fully responsive front-end site as well as a brand new brand name tonality. Thus, the it might be diversified in a bid to be a little more attractive to both feminine and male gambling clients.
Unibet purchased Maria Holdings Ltd. back 2007 for the total amount of £54 million. It will now be rebranded as Maria Casino in all the markets it runs by mid-February. The launch is always to take place in three phases. The website that is overhauled live on February 8 in Estonia. It is to be launched in britain on 15 and will go live in Denmark, Finland, the Netherlands, Norway, and Sweden a day later february.
What’s more, it will shift its providing from online bingo to casino games while the latter have actually turned out to be popular among gambling customers. Therefore, the brand name should be able to target both male and female players.
The on-line casino games is offered across all available stations. The Maria Casino website may have its logo design and branding revamped. Brand New personalization features and dashboard will be introduced. Dersim Sylwan, Head of advertising for Maria, explained that although the website can be one ‚with a feminine touch,’ they truly are now aiming at expanding their customer base such that it consist of both male and female gambling clients. Czytaj więcej about Unibet’s Maria Rebrands and Launches Revamped Site in Mid-February …