Five content advertising examples from internet dating sites and apps

Five content advertising examples from internet dating sites and apps

Five content advertising examples from internet dating sites and apps

Dating web sites tend to visit a spike in traffic between New Year’s and Valentine’s Day.

Nonetheless, it is not merely the dread of February 14, aka ‘singles understanding day’, that gets people registering.

These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.

Though some larger dating sites depend on tv or PPC marketing, good fashioned that is old marketing remains a powerful https://mylol.org way to attract a clientele.

Here’s a glance at just a few examples. And also to discover more with this topic, check these Econsultancy resources out:

OKCupid

OKCupid had been one for the very first internet dating web sites to utilize content to drive its general strategy.

The initial incarnation – OKTrends – had been run by the company’s co-founder, Christian Rudder, whom utilized their mathematical back ground to create the tone associated with the weblog. Czytaj więcej about Five content advertising examples from internet dating sites and apps