History of Mail-Order Beer

History of Mail-Order Beer

History of Mail-Order Beer

Just before 1994, the phrase „Mail-Order Beer” had been generally speaking limited by a number of eclectic wine and alcohol stores that periodically shipped a container or two of these unusual creations that are microbrewed.

A case of beer each month way back in 1950, the Mail-Order Beer industry or Beer of the Month Club concept as many refer to it, exploded in the early 1990s while there was a „Beer-of-the-month-club” model sending its members. Ever since then, a lot more than 50 alcohol clubs emerged and quickly disappeared for all of the identical reasons that many small enterprises fail: under-capitalization, ill-conceived advertising plans, and overzealous sales projections, among others. Czytaj więcej about History of Mail-Order Beer